Sourcing

A deep relationship with the people of Ethiopia is the foundation upon which our company is built. Before there was coffee, there were the friends and family we have come to know and love in Ethiopia. We believe that honor and transparency are keys to greatness in our lives, and the coffee industry as a whole. We seek to transform the coffee industry, and we feel the only way to do that is through building genuine relationships.

Our current selection of Single Origin, Direct Trade Specialty Coffees are sourced directly from the Dara and Alo regions of Sidama, Ethiopia, as well as the Ka'u region of Hawaii.

The Dejene Tadesse washing station in Dara, Sidama sits at 2,000 meters (6,500 feet) above sea level. Deju Tadesse, the washing station owner and manager, holds the highest levels of quality and excellence when it comes to processing coffee. His washed process is the classic selection at Genesis.

Alo Coffee, owned and operated by Tamiru Tadesse, is the provider of our anaerobic and natural process coffees from Alo, Sidama. Tamiru's washing station sits at 2,480 meters (8,000 feet) above sea level. Tamiru's progressive methods are pushing the limits of what coffee can be.

Boar Coffee supplies the green beans for our Ka'u offering from the volcanic slopes of Mauna Loa in the region of Ka'u, Hawaii. The Ka'u coffee region is one of the most awarded regions in Hawaii. The washed process coffee carries a truly unique and pleasant taste.



Direct Trade | Direct Relationship | Direct Impact
Coffee Revival from Source to Cup


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