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Our Story

Direct Trade

The mission of Genesis Coffee Lab is to provide our customers with the highest quality specialty coffee directly from Ethiopia, the birthplace of coffee. Ethiopia is the only country that boasts the wild growth of native Arabica coffee varieties. As a direct trade importing and roasting company, we source our green coffee from the high mountains of the Sidama region and import it straight to Alaska— no middle man! 

Direct Relationship

Our company’s roots lie in over a decade of research, a whole lot of prayers and perseverance, and a focus on relationship-building. When we first journeyed to Ethiopia in 2005, we discovered lifelong friendships, while daily sipping the best coffee we'd ever had. Since then, we have become dear friends with a husband and wife team, Dejene (Deju) Tadesse and Mimi Tekabe. Deju is the dedicated owner and overseer of the washing station that processes the highest grade green beans. Mimi is the coffee exporter. She has been recognized nationally by the Ethiopian Commodity Exchange for her excellence and integrity in exporting. 

Direct Impact

Our deep value to source only direct trade, single origin specialty coffee couples equally with our commitment to seeing lives transformed. Since we purchase our coffee directly from the washing station, the farmers and processors earn a legitimate wage. Alongside Deju and Mimi, we are helping to holistically support the supply chain in the Sidama region. Throughout other regions of Ethiopia, we are also holistically investing in people and their communities.

At Genesis Coffee Lab, you won’t find any trendy names on our bags. Instead, we honor the people of Ethiopia by displaying the simple name of the local area where the coffee is grown and the washing station where it is processed. We stand strong behind the belief to never settle for the easier way of sourcing untraceable coffee. We are thrilled to provide our customers with superior specialty coffee straight from the source.

Jeffrey and Moriah Chon
Founders and Owners

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